‘Writing for the Media’ training with Universal Impact / The Conversation
Ever wondered how to communicate your research to a lay audience and how to pitch and write for the media?
What does this training include?
This tailor-made training course will provide you with the skills to pitch to and write for the media. Facilitated by Universal Impact / The Conversation, the course will be held online, over two, two-hour sessions and will cover:
- The importance of research communication
- Examples of reach and impact
- The media landscape and the type of stories researchers can write
- What makes a good story (with examples)
- Language, structure and tone
- How to avoid being misrepresented
- How to pitch successfully
At the end of the training sessions, you will be asked to write a 250- to 350-word media pitch and obtain individual feedback during a one-to-one online session.
Twenty places are available for this training course in 2025. For the top scoring candidates, only one place will be offered per ACU member university. If selected, the course will be fully funded.