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Toronto
Making an Impact:
The Role of PR, Marketing and Communications
in a Global Higher Education Marketplace
Toronto Canada 17-19 July 2006
Monday 17 July
PR for the PR Office: Communicating the Value of PR, Marketing and Communications – Opening Keynote Speech
Professor Bonnie Patterson, President and Vice-Chancellor, Trent University, Canada and Chair, Association of Universities and Colleges of Canada
Response
Peter Reader, Director of Marketing and Communications, University of Bath, UK. View Response
Strategic Planning: Market Intelligence for Competitive Advantage – Keynote Address on Track 1
Simon OldKnow, Managing Director, Heist, UK. View Speech
Response
Steve Kamassah, University Relations Officer, University of Education, Ghana
Tuesday 18 July
A Look at E-Communications in 2006 – Keynote Address on Track 2
Tony Frost, Associate Director, Web and Graphic Services, Wilfrid Laurier University, Canada
Response
Joseph Sengooba, Public Relations Officer, Uganda Martyrs University, Uganda
Parallel Sessions 1
Creating Customer Focus at the Royal Veterinary College
Nina Turnbull, Academic Marketing Manager, The Royal Veterinary College, UK. (Please note that all images used in this presentation are copyright of the Royal Veterinary College and cannot be used without permission)
Setting Up an Integrated Communication System: The Eduardo Mondlane University Experience
Afonso Vaz Vassoa, Director, Vice-Chancellor’s Office, Eduardo Mondlane University, Mozambique
Web Redevelopment - The Essential Steps from a Marketing Perspective
Margaret Thursby, Director of Marketing and Communications, University of the Sunshine Coast, Australia
Building Alliances with Higher Education Stakeholders through Public Relations, Marketing and Communications
Professor Oye Ibidapo-Obe, Vice-Chancellor, University of Lagos, Nigeria
Parallel Sessions II
Value Added Marketing – An Interactive Marketing PR Approach
Paul G G Geswindt, Deputy Director of Marketing and Corporate Relations, Nelson Mandela Metropolitan University, South Africa
A New School of Thought – A Challenger Brand in Higher Education
Professor Richard Carter, Deputy Vice-Chancellor, Education Services, Victoria University, Australia
Antoinette De-Villiers, Director of Marketing and Communication, Victoria University, Australia
Word of Mouth, Viral and Buzz Marketing – Alternatives to Advertising
Adrienne Jerram, Director of Marketing and Student Recruitment, University of Sydney, Australia.
Communications Strategies – Caribbean Regional Perspectives – Keynote Address on Track 3
June Alexis-Matthew, Director of Marketing and Public Relations, College of Science, Technology and Applied Arts of Trinidad and Tobago
Response
Christine Tausig-Ford, Director of Publications and Communications Division, Association of Universities and Colleges of Canada
Wednesday 19 July
The Measure of Success – Keynote Address
David C. Kistle, Senior Vice-President, Padilla Speer Beardsley, Inc., USA
Response
Taranum Nasar Khan, Assistant Registrar, University of Jammu, India
Parallel Sessions III
Fees and Positioning: The Australian Experience
Dr Lianne Cretney-Barnes, Director of Marketing and Development, Edith Cowan University, Australia
University Fundraising in a Challenging Economic Climate
Felix F Moyo, Director of Information and Public Relations, National University of Science and Technology, Zimbabwe
Cooperation and Competition – Marketing Public Higher Education Nationally as a Sector
Jonathan Stead, Director of Marketing, Communication and Strategic Partnerships, University of Johannesburg, South Africa
Branding of Universities: the Horizontal and the Vertical
Richard Fisher, Chief Marketing and Communications Officer, York University, Canada
Roundtable Discussions
Making it work
Jacqui Tam, Director of Public Affairs and Publications, Wilfrid Laurier University, Canada.
Doreen O Akello, Public Relations Officer, Mbarara University of Science and Technology, Uganda
The Position in 2006-08-09
Peter Reader, Director of Marketing and Communications, University of Bath, UK
Rob Steiner, Assistant Vice-President of Strategic Communications, University of Toronto, Canada
Reaching Your Audiences
Adrienne Jerram, Director of Marketing and Student Recruitment, University of Sydney, Australia